(invited pitch for atlantic records to promote the new album by LUPE FIASCO as a graphic novel / game ‘sitelette’).
CONCEPT:
From amongst all the characters, features and scenes within the world of THE COOL, there is one detail, one element of the story, which I felt has an extraordinarily powerful potential, conceptually and emotionally. I thought it could serve as the red thread, ‘the key’ if you will, on which we can build the whole purpose and incentive of our game:
It is THE LETTER, written by MICHAEL YOUNG HISTORY’s eight-year-old sister.
By arranging three different episodes, on two pages of graphic novel narrative each, we have THE LETTER prominently featured as the pivotal mystery of the underlying story. Both LUPE FIASCO and THE STREETS are continuously trying to get hold of it (although for obviously completely different reasons). Its content, the innocent writings of merely a little girl, wield a power none of the evil forces will ever be able to content with. It is brimming of genuine, unconditional LOVE.