for a while i’ve been thinking whether we should run a teaser campaign but in the end we decided against it. as you all know, i don’t like hype at all and considering the present situation where i’m somewhat proven correct on this, a situation where campaigning, in the face of gigantic truths unravelling, is increasingly rendered thoroughly ad absurdum, it could be said, that any more than a mere notification of availability, any hustling or underhanded marketing strategy, would imply that whatever is attempted to be sold, as being suspicious, if not outright dodgy.
that said, we’ve chosen to herewith give notice of number 001 – ‘made known’ of draft magazine. lots of work and thought and creativity and responsibility has gone into this so that it turned out to be brimming with secrets and truths and humour and food for contemplation that you will not get anywhere else in the world. so we’ll say this much and we’ll put up a couple of stickers and newly invented multi-layered, ‘interactive’ posters around town and that will suffice. a life of its own. may truth be told :]
pick it up, order or download:
on the sensitive subject of money and the general availability of content there’ve been a few changes since last time. what concerns the magazine has been explained there. what concerns our own views and situation is that we’ve made password protected some of the content on this website that is otherwise available, neatly packaged, for sale. any kind souls short of money can still drop me a comment or email a request and i’ll kindly have them access the content via letting them have a key.
while we won’t go as far as jonathan franzen’s character in his latest freedom book (the investment banker lover of the jewish beauty joey fancies), who’d say that the internet is shit because ‘free’ information is per definition ‘worthless’, we do concern ourselves with the paradigm shift that is unfolding at present in regards to a complete re-evaluation of what is on offer and how much is needed for it to be so and to change hands and / or brains and / or location.
london, october 2012
